Who We Are

We are a team on a mission to make positive change in our community, and we enjoy our time together in that pursuit.

Pamela Koster
Superpower:
Inspiring Greatness
CEO / Owner
I love to be outside hiking or walking, preferably in the mountains, at the beach, or looking at architecture on city streets. 
With over 20 years of experience reviewing the effectiveness of various projects, at Falling Colors Pamela conceives of solutions that support best practices and quality outcomes.
Mindy Hale
Superpower:
Making data cool. No, seriously. 
COO / Owner
My perfect day is being outside under the beautiful New Mexico sky either sitting, walking, hiking, or snowshoeing.
Mindy started her own business building databases in 1998 after working for Intel. Her degrees are in criminology, psychology and computer resources and information management.
Leon D. Lopez
Superpower:
Sartorial Elegance
ASO General Manager
I enjoy the outdoors, exploring investment opportunities, and most of all, spending time with my family. 
A former Financial Advisor with Waddell & Reed, Inc. and New York Life, Leon has also served as CFO of the NM Behavioral Health Collaborative and Dep. Director of Finance for NM HSD.
Adrian Mee
Superpower:
Speaks Kangaroo
Database Administrator
I love all things Australia, SQL Server databases, Information Security and Net programming in C#.  Outside of technology, I enjoy hiking, road biking, and spending time with my family.
Adrian worked for KeyPoint Government Solutions and several NM  state agencies, including the Secretary of State & BHSD. At Falling Colors, he is responsible for IT Security and Infrastructure.
Anthony Spencer
Superpower:
Fancy Footwork
Senior Software Developer
Enjoys the outdoors, which makes his dog happy. Enjoys cooking which makes his wife happy. Enjoys solving problems with software to make the world a happier place.
Leads the development team with more than a decade of experience developing and delivering software solutions in the areas of data collection, management, and security.
Arcadia Hewins
Superpower:
Productive Procrastination
Designer / Junior Developer
I love being outside hiking with my camera in tow. When I’m not outside, I’m happily on my couch devouring a book with a hot cup of tea and my current foster animal.
From Philadelphia, Arcadia brings a fresh degree in Interactive Design & Development, emphasizing UX and accessibility with experience in WordPress dev and design.
Barbara Serna
Superpower:
Organizational Ninja
Financial Controller
I have two kids and a wife.  I love to read, plan and organize anything.  I also have a really good memory.
Barbara started her career in accounting and worked at the Department of Finance and Administration for 10 years, then was the State of NM’s Contract Review Bureau Chief for 5 years.
Billy Sladek
Superpower:
Radical Empathy
Communications Coordinator
I love to get outside, cook on fire, and sleep under the stars. I volunteer in disaster response and recovery with Team Rubicon and in dog socialization at the Santa Fe Animal Shelter.
Billy draws on his Philosophy background to get to the core of problems and design meaningful solutions. At Apple, he drove the development of solutions to maximize process efficiency.
Gordon O'Brien
Superpower:
Total Recall
BI Architect
Outside of the office, I enjoy traveling, trail running, hiking, fishing, and hanging out with my wife, Jennifer, and our two kids, Savi and Shane. 
Gordon specializes in data analytics and business intelligence. He’s a graduate of Penn State, has twenty years experience as a Microsoft developer, and was an IT manager at NM HSD.
Jeremy Hernandez
Superpower:
Reconciliation
Senior Financial Analyst
Blessed father of three and husband to my wonderful wife Ashley, love spending time with my family. An outdoorsman with a passion for fishing, hunting, and camping.
Highly motivated financial professional with an abundance of experience in State government, including Budgets, Financial Accounting, and Grants Management, as well as private business.
Jill Ackerman
Superpower:
Overanalyzing
Junior Software Developer
I love rock climbing, board games, biking, big books, music, trying craft beers, eating nachos, and petting dogs (not necessarily in that order).
After earning a B.A. from Macalester college, Jill lived in St. Petersburg, Russia. She is oddly drawn to low-level languages, and is passionate about making tech more accessible to women everywhere.
Jorie Koster-Hale
Superpower:
Talking Without Thinking
Chief Data Officer
My perfect week contains rock climbing, backpacking, at least one music festival, a walk along the Seine, and a burrito party with extra green chile.
Jorie has a linguistics BA, a cognitive neuroscience PhD from MIT, she completed a postdoc fellowship at Harvard, and she was lead data scientist for an enterprise AI company in Paris.
Keegan Taylor
Superpower:
Patience
Junior Software Developer
I like games, rock climbing, coding, tinkering.
Keegan went to school in Upstate New York, and worked for a consulting firm specializing in Microsoft solutions. At Falling Colors, he develops innovative features and creates services.
Keith O'Brien
Superpower:
Philly Speak
Senior Software Developer
I enjoy biking and hanging out with my kids. Mostly I do the latter. 
After graduating from St. Joseph's University, Keith gained 10 years of experience with .NET and web development, developing software at IBM to reduce institutional banking risk.
Reba June Serafin
Superpower:
Rodeo Queen
Provider Relations Specialist
I enjoy team roping, camping, hunting, and spending time with my family.
Reba is a member of the Jicarilla Apache Nation, born in NM. She holds degrees in Psychology, Sociology, School & Mental Health Counseling and is a Licensed Mental Health Counselor.
Santiago Roybal
Superpower:
Comic Timing
Senior Software Developer
I enjoy being a dad, golfing, running, camping, landscaping and gardening and often participate in fund-raising golf tournaments.
Santiago has a Master's degree in Information Systems and has experience implementing security applications for the Los Alamos National Laboratory, as well as the State of New Mexico.
Spencer Williams
Superpower:
Solo Bass
Quality Assurance Specialist
I am drawn to the Southwest and enjoy hiking, composing music, playing bass, and woodworking.
Spencer attended the University of Tennessee at Knoxville. After graduation, he worked for the Advisory Board Company, a technology company working with health care organizations.
Tim Harville
Superpower:
Crossword Wizard
System Administrator
I love hiking and exploring New Mexico with my wife, Brooke, and our dog Harper. I also enjoy cooking, music, and the New York Times crossword. 
With over 15 years of tech experience in a variety of settings from journalism to the White House, Tim brings a broad range of skills and interests to his work at Falling Colors.
Tracy Archuleta
Superpower:
Flying Under the Radar
Quality Systems Director
I enjoy reading, reading, reading, walking my 2 dogs, spending time with my daughter, and ordering extra chile on everything.
Tracy is a native Santa Fean with over ten years of experience as a Business Analyst, working with companies to design, build, and implement software solutions.